Timing and the Governor’s Race
When it comes to explaining political results, I’ve always been of the school of thought that campaign strategy and who had the most clever advertisement matter far less than two things: the ability to reach the voter on a cfonsistent basis and what is going on economically in the country. In fact, there have been some good studies about how the best predicator, by far, of who wins the presidency is the state of the economy at the time of the election–if the economy is doing well, the incumbent party does well, if not, then, the challenging party does well. As long as the incumbent party doesn’t do anything outrageous, the incumbents tend to stay in power barring an economic downtown. I realize that’s a generalization, especially given the small number of data points.
It is difficult to beat an incumbent governor in Wisconsin. Unlike a state like Minnesota, with one large media market, the state has many people in many different media markets. A campaign has to master the territory of Dane County, the Fox River Valley and the Milwaukee metro area. It is a very difficult thing to educate all of those people about a new candidate and why the incumbent stinks. Unless, of course, the wind is at your back and the economy has faltered on his watch. In that case, the case is obvious for why he stinks–the other guy just has to show up. Remember, this worked for Doyle once, too.
Friday was the very first day I thought it would be possible for a Republican gubernatorial candidate to win in 2010. Why? As the the WPRI blog reviews a new poll, Doyle’s numbers are down.
Doyle’s numbers have always been mediocre and it didn’t stop him from dealing effectively with Green. Green had the aforementioned challenge, Doyle only had to dispatch him before he could build the campaign operation by labeling him as extreme. But that was 2006, a, ahem, very different time. I think there is some reason to think these numbers are different–that the people who do not approve of Doyle aren’t going to be “settling” for him at the end of the campaign because they don’t like Scott Walker’s views on stem cell research.
I think the economy colors these poll numbers very, very differently. In America, it is a shocking thing to be in the kind of economic situation we are in. Not only is there a general slowdown and almost everyone is making less and feeling less secure, but there are upheavals in some industries that shattering the expectations of the employees in those industries (autos, perhaps financial services).
Everyone I know is going to expend a tremendous amount of effort in the gubernatorial race. The eventual Republican nominee will have a credible campaign. But winning or losing may come down to whether the recovery has occurred and enough people have healed from these general upheavals. It’s a question of timing. We know that there is some sort of a recovery going on in the equity markets and in the commodity markets (the price of gas is creeping up). Consumer confidence is up somewhat and the housing market may have hit the bottom. These are the harbingers of a recovery.
But to the voters in the middle (independents), these are interesting, but not central facts to their voting decision. The things that affect them the most, the unemployment rate and wage increases, tend to lag the overall economy quite a bit. In those areas, we’ve probably got quite a long ways to go. In fact, with the announcement that revenue collections have come in far lower than expected, Gov. Doyle has announced that state workers will probably be subject to layoffs, wage freezes and furloughs–and suddenly the fortress seemingly oblivious to recession that is Dane County looks a whole lot more vulnerable. Wisconsin, as a whole, has tended to lag in this recession. For state finances, the worst is yet to come.
I’ve seen a little bit of uptick of economic activity. But jobless claims are still going up and with the reconfiguration of the auto industry that will lead to the loss of a massive amount of jobs, and that could continue for a while.
People in industries that were heavily affected by lay-offs (they or someone they knew was laid-off) are not going to feel good about the economy and secure about their future for a long time (6 months? does anyone know of any research done on that?). For dislocated workers, the effects will be even longer. Also, the uptick won’t happen like the downturn happened in September-October 2008: it’s a gradual process.
So if recovery starts by the end of 2009 and really starts to pick up by the middle of 2010, then expect to see a whole bunch of “morning in Wisconsin” advertisements for Jim Doyle. If the economy takes longer or stalls along the way, or hiring lags just slightly, then Doyle could have a tough road to reelection as he tries to convince everyone that recovery is just around the corner.
